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Conversions are processes in online marketing that lead to a defined conclusion.

Conversion (in SEO) is the percentage of visits to the site, to the number of visitors who completed any action. Such actions can be clicks on ad units, orders on the site, filling out forms, etc.

Calculating a conversion rate

The conversion rate is a ratio of defined actions to actual visitors of a website multiplied by 100. The conversion rate is therefore always given as a percentage.

For example: A company receives 1,000 visitors to its website. A conversion is defined as when a user buys a product. Of 1,000 visitors, 10 buy an item online. The conversion rate is then calculated as follows:

10 actions / 1,000 visitors * 100 = 1.0 percent. The conversion rate would in this case amount to 1.0 percent.