Internal SEO optimization is a series of activities within the site itself aimed at improving its visibility in search engine results. Internal site optimization includes any work related to improving its code, content, optimization of meta tags and texts, design, usability, etc. Internal optimization is the basis for website promotion.
One of internal optimization’s primary roles is to help visitors navigate more easily on the site, but it also helps web spiders (search engines’ aids) to crawl the page faster and more efficiently. The key players in a well-rounded and well-executed internal optimization strategy include:
- The basic structure of the site
- Content
- Text and titles
- Keywords
- HTML coding
- Meta tags and descriptions
