Keywords phrases usually 3 or more keywords in length that garner a small volume of search traffic but are much more valuable because they provide a better qualified traffic than head terms.
Types of Tail Terms
- Short tail terms (fat heat) are generally the most effective way to drive visitors at the top of the buying funnel to your site. These terms only contain between 1 and 3 words, such as ‘handbags’, or ‘designer handbags’. This type of keyword tends to garner high search volumes – for example, designer handbags sees a whopping 74,000 searches every month.
- Medium-tail keywords (chunky middle) are moderately competitive key terms consisting of two to three words, for example, ‘leisure centres manchester’. Medium-tail keywords are great because they are more specific than short-tail keywords, meaning they’re less competitive… but they still have more search volume than long-tail keywords..
- Long tail keywords are very specific and usually contain more than 3 individual words. They also have very low competition and search volume. Ranking highly for a specific keyword with low search volume doesn’t move the needle much in terms of traffic to your site.