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(Search Engine Optimization) – The process of optimizing your website‟s content so it‟s easy for the search engines to find your content, index it, and determine how relevant it is to a specific search query.

The concept of SEO appeared in the early 90s of the last century along with search engines, and every year it is gaining more and more relevance, as it is becoming more and more difficult to occupy the TOP results due to the number of competing sites.