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A passage (in the context of SEO) is a sequence of words or phrases separated by punctuation marks or html tags.

The main html tags and symbols that break words into passages are:

  1. paragraph tags - <p>
  2. header tags - <h1>...<h6>
  3. tables and intra-table tags - <table>, <tr>, <td>
  4. line break tag <br />
  5. div blocks - <div>
  6. lists - <li>
  7. dot
  8. underscore ( _ )
  9. question mark ( ? )
  10. exclamation mark ( ! )

Many, especially novice optimizers and copywriters, when writing and optimizing texts, often do not take into account the importance of passages, and this is a very weighty rule for SEO text optimization. Let's see why:

For example, we have a text that needs to be promoted for the query "Watch free movies online in good quality." Here are examples of writing passages of this phrase:

  1. Watch free movies. Online in good quality. – 2 passages, because the phrase is broken by a dot;
  2. Watch free movies online in good quality - 1 passage, because the whole phrase in one tag;
  3. Watch free movies online in good quality - 1 passage, because comma does not break passages;
  4. Watch free movies. Online! In good quality. – 3 passages;

A similar situation occurs with the use of tags (<p>, <br>,, <table>, etc.)

That is, in fact, if you want your query to be searched for a specific set of words, then you should not divide them into passages. In our case, it would be correct to write the request as in option No. 2.