A passage (in the context of SEO) is a sequence of words or phrases separated by punctuation marks or html tags.
The main html tags and symbols that break words into passages are:
- paragraph tags - <p>
- header tags - <h1>...<h6>
- tables and intra-table tags - <table>, <tr>, <td>
- line break tag <br />
- div blocks - <div>
- lists - <li>
- dot
- underscore ( _ )
- question mark ( ? )
- exclamation mark ( ! )
Many, especially novice optimizers and copywriters, when writing and optimizing texts, often do not take into account the importance of passages, and this is a very weighty rule for SEO text optimization. Let's see why:
For example, we have a text that needs to be promoted for the query "Watch free movies online in good quality." Here are examples of writing passages of this phrase:
- Watch free movies. Online in good quality. – 2 passages, because the phrase is broken by a dot;
- Watch free movies online in good quality - 1 passage, because the whole phrase in one tag;
- Watch free movies online in good quality - 1 passage, because comma does not break passages;
- Watch free movies. Online! In good quality. – 3 passages;
A similar situation occurs with the use of tags (<p>, <br>,, <table>, etc.)
That is, in fact, if you want your query to be searched for a specific set of words, then you should not divide them into passages. In our case, it would be correct to write the request as in option No. 2.
