Anchor text is the visible, clickable text in a hyperlink. In modern browsers, it's often blue and underlined, such as this link to the Moz homepage.
<a href="http://www.example.com">Anchor Text</a>
Types of anchor text
- Exact Match: the anchor text is the exact keyword or phrase for which we want to rank.
- Phrase Match: the anchor text contains the keyword phrase for which we want to rank.
- Partial Match: the anchor text has all words in the query, but not as an exact phrase.
- Branded: the anchor text is the name of our brand
- Naked URL: the anchor text is the raw, ‘naked’ URL (i.e., as it would appear in a browser):
- Random: the anchor text is an unspecific, generic phrase which does not include our target keyword (e.g., “click here,” “this site,” “this article,” etc.)
