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A lead is a person who has shown an interest in your company’s products or services. They have provided at least some basic info suggesting potential interest in buying from you. For example, they may have shared their contact information, interacted with your website, or subscribed to your blog.

Lead generation is critical to your business processes. It helps achieve sustained growth and success. Generally, generating leads is the first step in the sales process. It involves attracting, nurturing, and convincing potential customers to buy from you

Key Takeaways

  • A sales lead refers to a person or business entity that is currently not a client but may eventually become one.
  • Sales leads can also be the data that identifies someone as a potential buyer of a service or product.
  • Several factors determine the quality of the sales lead, such as the accuracy of the contact information, the incentive used to motivate the prospect, and whether the prospect was aware of the sales opportunity at the time they responded.
  • Companies use a variety of marketing methods to generate sales leads, such as direct response marketing, advertising, networking, outbound sales calls, email marketing, social media campaigns, and internet marketing.