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Link Juice

The boost given to a website‟s authority via inbound links from other authoritative websites

In the SEO industry, link juice is also called “link equity”. Backlinks from websites with higher authority and relevance on a topic will generate more link juice and help a page rank better on the search engine results page (SERP).

How Does Link Juice Work?

Suppose you have sites A and B. If all other ranking factors are constant and site A has one link while site B has no links, site A will rank higher in search results due to the link juice it receives from the external site linking to it. What happens if site B also gains one link? This depends on the amount of juice each link passes. Site A receives links from four sites while B receives links from two sites. All the linking sites receive link juice from other sites too. Since A receives links from more sites, there is more link juice being transferred to A and consequently, A is likely to rank higher than B in search results.

Link juice comes from:

  • Pages that have content relevant to your site.
  • Pages that have a high PageRank.
  • Pages that have relatively few outbound links.
  • Pages that contain quality content.
  • Pages that appear high in SERPs.
  • Pages that have user-generated content.
  • Pages that are popular with social media audiences, i.e. they are mentioned often in social media.

Link juice doesn't come from:

  • Pages that have nofollowed the link to your site.
  • Pages with irrelevant content.
  • Pages that have a lot of links; for example, ad links or site-wide links.
  • Pages that are not indexed in search.
  • Paid links.
  • Links obtained in a link exchange scheme. (This is where you link to someone’s site in return for a link to your site, which essentially cancels the impact.)
  • Links from unranked sites with no content.

How Do I Get Link Juice?

Link juice comes from external links (also known as hyperlinks or backlinks) to your website. You can earn more backlinks through the following methods:

  • Make authoritative content and become the number one place for information on a topic
  • Position your site or content as a resource
  • Write actual blog posts for other websites in your industry
  • Join industry groups and make partnerships
  • Get quoted on other websites through PR efforts
  • Fix links with link reclamation tactics!