How much time do you spend on social media every day? What news and articles do you read? What videos do you watch on YouTube?
Oleksandr Zinchenko
Author of this blog. In SEO for over 10 years. In addition to SEO, I am interested in everything related to technology and earnings on the Internet, which I try to share with readers.
So, I'm from the generation of 80s, for many people I am already an old man:), in IT I came quite late for a variety of reasons, from lack of computers in my childhood and adolescence, to the pursuit of other occupations. But it happened in 2008, and since 2010 I have been actively engaged in work related to the creation, and in recent years promotion of websites.
I started with the desire to have a website, which led to the study and creation of websites, first in Notepad, then in Dreamweaver, and then in popular CMS, such as PHPBB, Joomla, Wordpress, then Drupal, but then carried away more than site development, and their promotion, which has become my main specialization in the IT field.
Since 2013 I am working in one of the Kharkiv companies as SEO-optimizer. In my spare time I`m work on promoting the sites of my own old, and new clients, and of cource my own projects. Large amount of work with websites on various subjects and the diversity of tasks set helps me never stand still, explore new areas and niches in SEO, experiment, gain experience, as I'm sharing in this blog.
The path of SEO optimizer is closely intertwined with other areas of IT such as WEB development, programming, Internet marketing, social networks and even psychology (social more), therefore in my blog I will share my knowledge not only on SEO but also on related disciplines. In particular, working very closely with CMS Drupal, I've accumulated a lot of experience working with this "engine". Also, given that I have humanitarian background (which is so disliked in IT), and social educator / psychologist by profession, I will sometimes pay attention to the subject of psychology on the Internet.
I hope you will find what I am writing about interesting and useful, and maybe someone will be able to avoid the mistakes, that I did
Author's publications
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11 Apr, 2022
Usefull and useless knowledge in SEO or how to stop reading and start working! -
14 Sep, 2019
Add rel="nofollow" to "Reply" links in Drupal 7 CommentsAnother SEO issue in Drupal that can waste a crawling budget is the "Reply" links in comments.
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12 Sep, 2019
Google BERTGoogle BERT is an algorithm that increases the search engine’s understanding of human language.
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27 Dec, 2017
Facet Title. Change the Views title depending on the selected Facets filterInitially, Facet Filters are not at all SEO-friendly by default because the URLs there are without a Pretty path (the Facet Api Pretty path module
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26 Oct, 2017
Disallow indexing of subdomains in Robots.txtUnfortunately there is no directive to do this in a text file, so I had to resort to PHP.
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10 May, 2017
Duplicates in Drupal Facet API Pretty PathsIn Drupal 7 when using filters based on Facet API and Facet API Pretty Paths modules by default there's a serious SEO problem - huge growth of dupl
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29 May, 2016
Can H1 be used more than once on a page?The rule of one H1 heading is usually perceived as something terrible, and if there are two H1 headings on the page, then this can be a reason for
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20 Jan, 2016
How to get payment from Google Adsense if balance less than $100?Whatever the reason, there are situations when you don't want to wait until your earnings in Google Adsense reach Eq. 100$ to receive payouts.
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20 Jan, 2016
Title is not as important to Google as the content itself - John MuellerJohn Mueller, when asked by a user about the importance of the Title tag in Google's ranking, replied that the Title tag is not as important for ra
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26 Dec, 2015
Hilltop AlgorithmThe Hilltop algorithm is an algorithm used to find documents relevant to a particular keyword topic in news search.