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Himanshu Sharma
 Google Tag Manager  Data Layers

In the context of GTM, a DataLayer is a JavaScript array that is used to collect and store data from a website and then send that data to GTM (also known as a container tag).

The data layer provides a more secure and reliable way to get data from your website and send it to GTM.

In this book, the author will tell you the intricacies and tricks of working with DataLayer through the Google Tag Manager.

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