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Google Analytics and GA4 Improve your online sales by better understanding customer data and how customers interact with your website

Some companies have a 95 percent drop-off in the final steps of the sales funnel. Often a few minor adjustments on these pages could double website sales. However, these issues often go undiscovered because people do not know what they are looking for in the data. With the tools inside this book, you will discover what areas of your website customers are having trouble with and what can be done to provide the best experience for your website users.

This book will cover topics such as

  • The basics of Google analytics and GA4
  • Setting up Analytics accounts on WordPress, Shopify, and other platforms
  • The major differences between Google Analytics(UA) and GA4 accounts
  • How to leverage customer data to make corrections to your website
  • Using Analytics to increase sales