Introduction to Search Engine Optimization

Table of Contents

Section 1: Introduction to SEO

1. What is SEO?
2. Google Replaces the Phone Book
3. How Search Engines Work
4. What it Takes to Rank
5. Long-Tail Concept & Theory
6. Content is King
7. How to Approach Your SEO Strategy

Section 2: On-Page SEO

1. Website Content
2. URL Structure
3. Pictures
4. Title Tags & Meta Tags
5. Headline Tags
6. Internal Linking

Section 3: Off-Page SEO

1. Who‟s Linking to You?
2. How are they Linking to You?
3. Using Social Media to Spread Content
4. Using Email to Spread Content

Section 4: Identifying Keywords

1. How to Identify Long-Tail Keywords
2. Check Your Web Analytics
3. Keyword Research Tools
4. Search for Keywords

Section 5: Measuring Success

1. Traffic
2. Leads/ROI
3. Indexed Pages
4. Inbound Links
5. Keywords
6. Rankings

Section 6: Now What?

1. Make a List of Keywords
2. Build a Keyword-Focused Webpage
3. Set Up a Blog
4. Create a Link-Building Plan
5. Stay Current on SEO News & Practices