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Introduction to Search Engine Optimization

Table of Contents

Section 1: Introduction to SEO

  1. What is SEO?
  2. Google Replaces the Phone Book
  3. How Search Engines Work
  4. What it Takes to Rank
  5. Long-Tail Concept & Theory
  6. Content is King
  7. How to Approach Your SEO Strategy

Section 2: On-Page SEO

  1. Website Content
  2. URL Structure
  3. Pictures
  4. Title Tags & Meta Tags
  5. Headline Tags
  6. Internal Linking

Section 3: Off-Page SEO

  1. Who‟s Linking to You?
  2. How are they Linking to You?
  3. Using Social Media to Spread Content
  4. Using Email to Spread Content

Section 4: Identifying Keywords

  1. How to Identify Long-Tail Keywords
  2. Check Your Web Analytics
  3. Keyword Research Tools
  4. Search for Keywords

Section 5: Measuring Success

  1. Traffic
  2. Leads/ROI
  3. Indexed Pages
  4. Inbound Links
  5. Keywords
  6. Rankings

Section 6: Now What?

  1. Make a List of Keywords
  2. Build a Keyword-Focused Webpage
  3. Set Up a Blog
  4. Create a Link-Building Plan
  5. Stay Current on SEO News & Practices
Language
ENG
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