Google Tag Manager 101

GTM Tuning Guide in English.

Content:

1. Introduction to Google Tag Manager
2. ​Introduction to tags
3. ​Advantage of adding the tags via Google Tag Manager
4. ​Key benefits of using Google Tag Manager
5. ​Anatomy of Google Tag Manager Tool
6. ​Google Tag Manager container tag ​
7. The GTM container ID ​
8. Introduction to data layers in Google Tag Manager
9. ​Google Tag Manager account structure
10. ​Naming conventions for GTM accounts and containers ​
11. Google Tag Manager set up process ​
12. Setting up Google Analytics via Google Tag Manager
13. ​Introduction to GTM Tag Templates
14. ​Introduction to triggers in Google Tag Manager
15. ​Firing triggers Built-in and user-defined firing triggers
16. Blocking triggers ​
17. Introduction to variables in Google Tag Manager
18. ​Built-in Variables in Google Tag Manager ​
19. User-defined variables in Google Tag Manager
20. ​Introduction to folders in Google Tag Manager
21. ​Frequently asked questions about Google Tag Manager
22. Advanced Google Tag Manager Resources