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Dixon Jones
Entity SEO: Moving from Strings to Things

Entity SEO is the new approach to Search Engine Optimization. It has proved very effective in helping modern search engines better understand, index and return your content. The approach is misunderstood by many "old school" SEOs who still rely on keyword optimization instead of topic optimization to get content ranked.

Contents

  • THE KNOWLEDGE GRAPH EXPLAINED
  • THE EVOLUTION OF SEMANTIC SEARCH
  • GOOGLE’S ENTITY SEARCH TOOL
  • SEMANTIC SEO STRATEGIES
  • EARNING A WIKIPEDIA LISTING
  • HOW TO BE AN ENTITY WITHOUT A WIKIPEDIA ENTRY
  • ALIGN YOUR ONLINE PRESENCE WITH YOUR NICHE
  • CREATING DIGITAL ASSETS
  • HOW TO ADD STRUCTURED MARK-UP TO YOUR CONTENT
  • HOW TO BUILD INTERNAL LINKS FOR SEO
  • BUILDING AND VIEWING YOUR INTERNAL LINK GRAPH
  • INTERNAL LINKS GUIDE
  • SEARCH ENGINE UNDERSTANDING
  • RAPPING IT ALL UP
Year
2021
Language
ENG