At work, you will make your first mistakes. Break the unspoken rules or not figure out which sources you can trust. You will come across recommendations on when and how best to publish content. However, almost no one will teach you how to make it perfect for your own company. But it’s not so scary to make stupid mistakes as to repeat them over and over again.
Here are 5 common mistakes newbie marketers make:
Mistake #1- not knowing who you are talking to
You must know who your target audience is. This is one of the biggest marketing mistakes. Creativity can be a valuable asset, but it doesn't matter if your ideas are seen by the wrong people.
Psychographic and demographic targeting is most relevant for companies at almost all income levels. This is something to consider when you start planning your advertising campaigns and segmenting your target audience.
Steps to take before launching ads:
- Create personas for your customers.
- Analyze your competitors' subscribers.
- Analyze your target audience.
- Make a retrospective analysis of targeted advertising.
By skipping these steps, you will misunderstand the needs of your target audience, and waste time and advertising budget on people who never intended to buy your product.
Social media profiles will give you a detailed picture of your target audience. Instagram Facebook, TikTok allow you to analyze the audience in two ways:
- You can use the built-in analytics tools, but you will face reduced functionality. For example, Instagram does not allow you to export your data, so you will have to spend a significant amount of time each week manually recording the metrics and time frames and metrics will be limited.
- Another option is to use external services, add your social media profiles and analyze the audience, as well as quickly export the received data. This will give you an idea of the demographics of the target audience, the time of activity of subscribers and how they interact with your content.
There is a possibility that your target audience is located not in regional centers, and you should add additional options for delivery, payment, communication in several languages if the audience segment is large enough.
Mistake #2 - lack of content planning
First, the frequency with which you post becomes unpredictable. You can also neglect some platforms. You don't need to create an account on every social network if your audience is not there. Also, if you don't regularly make videos, YouTube is not for you.
Secondly, the problems start when you post content without a common theme and your profile just looks sloppy. At some point, you run the risk of posting the same thing too often. Especially if something went well and you saw a good response. Repetitive posts, videos, and articles bring very little value. You should constantly publish fresh content, check what is trending in your field.
Mistake #3 - don't follow trends
To keep up with trends in your field, research competitors and influencers. Set up alerts to keep abreast of what's happening, and what content your target audience is sharing from your competitors. You will find out what interests them at the moment.
Read blog posts and news articles at least every other day. Create surveys to get feedback from subscribers and potential customers.
Mistake #4 - neglect of the audience and customers
It is easier for users to leave feedback or ask questions through their social media accounts than on a company website. Therefore, do not ignore the questions in the comments and direct.
Don't wait for a customer to leave a review on your product. Ask yourself and promise a small bonus for the review. Even if the product is popular, it's still better to let your customers know that you remember them.
Brand loyalty increases to 65% when a company responds to its users on social media.
There are many tools available to help you track conversations, manage comments and posts, and check the mood of your followers. This makes it easier to deal with the influx of comments, maintain regular interaction with users on the Internet, and not lose important messages.
Mistake #5 - too many promotional posts
You should always be in front of your subscribers, but not get on their nerves. 80% of your content should be useful and educate your audience, and only 20% can be promotional content.
Adjust your content plan by analyzing the effectiveness of posts. This way you will see which topics to focus on in the future.
Now you have something to work on. I will only add that there is no perfect formula for creating a successful marketing strategy, but if you can avoid these mistakes, your results will improve